Lorena Lucek (b. 1998 in Zurich) conceives, designs, and curates at the intersection of design and social discourse. After graduating with a BA in Arts, majoring in Branded Motion, she founded her own studio; since then, she has been guiding projects from the initial concept to their visual execution across graphic design, illustration, and photography. In 2024, she joined Witwinkel as an Art Director and Concept Developer, bringing her multidisciplinary expertise to film productions and campaigns. Having co-shaped the project since its inception, she has been driving the visual and editorial identity of akut magazine since 2020, where she currently serves as Art Director and Deputy Editor-in-Chief.Her work explores the interplay between culture, societal dynamics and fashion. Her photographs and projects have received international acclaim, including recognition at the International Photo Awards (IPA). She has exhibited her work at Liquid Gold Studios (UK), photoSCHWEIZ, and ZAZ Bellerive. Lorena Lucek lives and works in Zurich.
Publications
akut Magazin – Issue 01 «Sensorik»
akut Online Magazine
Appenzeller Gurt - «Ich und mein Appenzeller Gurt» – Lorena, Art Director und Concept Artist
akut Online Magazine
Appenzeller Gurt - «Ich und mein Appenzeller Gurt» – Lorena, Art Director und Concept Artist
Exhibitions
Liquid Gold Studios (UK)
ZAZ Bellerive - Zentrum Architektur Zürich, Von Pflege, Wert und Denkmal: For What It's Worth (CH)
photoSCHWEIZ (CH)
ZAZ Bellerive - Zentrum Architektur Zürich, Von Pflege, Wert und Denkmal: For What It's Worth (CH)
photoSCHWEIZ (CH)
Awards
IPA, International Photo Awards - Official Selection & Honorable Mention